You can’t spell advertising without ITE: CNN is blowing it
Posted by drocolate on January 19th, 2010ITE friend and collaborator J was checking out the headlines over at CNN.com when he noticed an alarming trend with their advertising. It seems that the CNN homepage has a nasty habit of spitting out horribly insensitive life insurance ads at the worst possible times. One of these worst possible times, for example, would be when your top story pertains to the thousands of recently deceased in Haiti.
The pictures really explain it better than I can. Check this out:
And the very worst one of all…
In all fairness, CNN also had a Unicef ad in their rotation, but it took about 20 refreshes to see it. I understand that advertisers pay the bills but the life insurance ads (especially the “If you died today” one) need an on/off switch for times like this.
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Previously on You can’t spell advertising without ITE:
- Winkers
- The Shake Weight infomercial is basically porn
- Burger King is going for the hard sell
- Red House Furniture
Tags: advertising, CNN, websites
Wow. This is horrible.
[...] ad placement of the day Posted by drocolate on February 22nd, 2010 ShareA few weeks ago we shat on CNN for botching some ad placement on their homepage, so it’s only fair that we give credit to a [...]